Are You Earning Points?

Do you love Aveda? Are you frequently (or maybe not so frequently) purchasing Aveda products? If so, have you considered enrolling in Aveda's Pure Privilege Program? The Pure Privilege Program rewards points to members on every single Aveda product purchase, and it's easy to rack up those points.

How Do I Become a Member?

Enrollment is simple. Just pay a one-time $10 enrollment fee and that's it. You start earning points immediately. Plus, you new members receive double points on their purchase just for signing up!

Earning Reward Points is pure and simple

Pure Privilege members are entitled to exclusive benefits with Aveda. These benefits include:

  • Double points on enrollment fee and first purchase.
  • 10 points for every $1 you spend on retail product purchases at participating locations and, redeemable for products and services including Aveda salon and spa treatments, Aveda products or a luxury weekend escape.
  • Birthday gift valued at $23*
  • Double reward point offers**
  • Special offers, advanced notice of events, product launches, free samples and trend news.

There are seven tiers of rewards, and most new members hit the first tier (1,500 points) upon enrollment. You can check your balance at any time at or call 1.800.230.8051. After creating an account on the Pure Privilege website, you can browse the rewards catalog where you can redeem points on products, or save them for a luxury weekend getaway.

*During the month of your birthday, you will be rewarded with a free Aveda composition oil of your choosing, valued at $23. In addition, you will also receive a double points certificate to redeem on any Aveda product purchase.

**Every month, Pure Privilege members are entitled to double points offers, whether it's a bonus points offer, or a double points weekend. These offers are automatically applied on any qualifying purchases during the special offer.